Ms. Sheela Balaji, hailing from the illustrious family of TVS group and student of Pujya Swami Dayananda Saraswati has dedicated her life for realizing Pujyasri Swamiji's mission. She has given shape to AIM for Seva, which is now growing with 108 Student Homes across 15 States serving the student community of rural India. She has been spending her time, energy and wealth for more than a decade to develop the activities of Swami Dayananda College through Swami Dayananda Educational Trust.

Apart from the college, the small village Manjakkudi is shining with Sri G.R.Auditorium, Swami Dayananda Matric School, Wipro BPO, Swami Dayananda Centre (for learning Pujya Swamiji's teachings) and Swami Dayananda School of Carnatic Music & Bharatanatyam - the list goes on and on with Sheelaji's tireless efforts.

She is a passionate, dedicated leader from whom the college draws inspiration. Her magnanimity, compassion, broad outlook of life and her adorable qualities have been fruitful to the student community of Manjakkudi to receive the best possible cultural exposure in the world.

Her knowledge of Vedanta and Sanskrit has bloomed into the following books - "Without a second" and "Srirudram and Salutations to Rudra" Her recent work is the brilliant compilation entitled "Swami Dayananda Saraswati - Contribution & Writings".