To understand the basic principles of accounts and its applications in Business.

Unit-I:	Introduction – Accounting concepts and conventions –Accounting Standards – Meaning - Double entry system – Journal, Ledger, Subsidiary books, Trial Balance- Bank Reconciliation Statement.
Unit-II:	Final Accounts of sole traders with adjustment entries - Rectification of Errors.
Unit-III:	Accounts of Non-profit organization – Bills of exchange – Average due date – Account Current.
Unit-IV:	Consignments and Joint Ventures.
Unit-V:	Single Entry System. Depreciation - Methods, provisions and reserves.

(Theory 25% Problems 75%)

Text and Reference Books (Latest revised edition only)

1 R.L. Gupta and Others ,” Advanced Accountancy,” Sultan Chand Sons, New Delhi 2 S.P. Jain and K.L. Narang, “Advanced Accounting,” Kalyani Publishers,New Delhi 3. RSN. Pillai, Bagavathi S. Uma, “ Advanced Accounting,” S. Chand &Co, New Delhi. 3. M.C. Shukla, “ Advanced Accounts,” S. Chand and Co., New Delhi. 4. Income tax – Law & Practice by DinkarPagare – Sultan Chand & Sons, New Delhi2. Mukerjee and Haneef, Advanced Accountancy, Tata McGraw Hill, New Delhi. 5. Arulanandam, “ Advanced Accountancy,” Himalaya Publication,Mumbai. 6. S.Manikandan& R.Rakesh Sankar,” Financial Accounting,” Scitech Publications Pvt Ltd, Chennai. Volume I & II. 7. T.S.Reddy & Dr.A.Murthy, “Financial Accounting,” Margham Publications, Chennai.

Course Outcomes (CO) : On completion of the course, students should be able to

Number	CO Statement
CO1.	To understand the basic principles of accounts and its applications in Business
CO2.	Prepare Financial Statements of companies in accordance with Generally Accepted Accounting Principles.
CO3.	Employ problem solving skills in Single Entry Accounts. To create awareness on the existing method of accounting procedure followed.
CO4.	To equip the students to gain advanced knowledge in the field of accounting
CO5.	To understand the accounting methods and asset maintenance in accounting procedure.

PO - CO MAPPING MATRIX:

CO	PO					PSO
	PO1	PO2	PO3	PO4	PO5	PSO1	PSO2	PSO3
CO1	-	3	2	-	-	-	3	2
CO2	2	3	2	-	-	-	3	2
CO3	-	3	2	-	-	-	-	-
CO4	-	2	-	3	-	-	3	-
CO5	-	2	-	-	-	-	3	-

To enable the students to gain knowledge about marketing and its promotional aspects. (Theory Only)

Unit-I:	Marketing - Evolution – Definition- classification- objectives- selling vs. marketing – Marketing a science or art? - Modern Concept of marketing – role of marketing in economic development - Functions – buying- selling - transportation – warehousing – standardization – Grading – Packaging- ISO Series and AGMARK - ISI.
Unit-II:	Buyer’s behaviour – Buying motive – Market segmentation - Product - Features - Classification - New Product Planning and Development - Product Mix - Product Life Cycle - Branding - Brand Loyalty and Equity.
Unit-III:	Pricing - Objectives - Factors - Methods and strategies. Channels of Distribution – Wholesaler and Retailer – Services rendered by them.
Unit-IV:	Sales Promotion –types- Need –Sales Promotion mix– Advertising – Publicity- Personal selling - Advantages - Limitations.
Unit-V:	Marketing Information System - Marketing Research - Features –Direct marketing - E Business – Telemarketing - Mail order business .

Text and Reference Books (Latest revised edition only)

1. R.S.N.Pillai&Bagavathi , “Modern Marketing,” S.Chand& Co., New Delhi. 2. RajanNair.N.,SanjithR.Nair,” Marketing,” Sultan Chand & Sons, New Delhi. 3. Kotler Philip, “Marketing Management,” Prentice Hall of India (Pvt) Ltd., New Delhi. 4. Monga&ShaliniAnand, “ Marketing Management,” Deep & Deep Publications, New Delhi. 5. Dr. L. Natarajan , “Marketing,” Margham Publications, Chennai. 6. Grewal , “Marketing,” Tata McGraw Hill management, New Delhi. 7. B.S.Raman, “Marketing,” United Publishers, Mangalore. 8. Dr. J. Jayasankar, “Marketing,” Margham Publications, Chennai.

Course Outcomes (CO) : On completion of the course, students should be able to

Number	CO Statement
CO1.	To enable the students to gain knowledge about marketing and its promotional aspects
CO2.	The objective of this course is to provide a sound understanding of the basic of marketing management and their applications in the business and industry
CO3.	To help students to understand the concept of marketing and its applications
CO4.	To help the students for applications of marketing principles in business and industry
CO5.	To make the students aware of modern methods and techniques of marketing.

PO - CO MAPPING MATRIX:

CO	PO					PSO
	PO1	PO2	PO3	PO4	PO5	PSO1	PSO2	PSO3
CO1	-	-	3	-	-	-	-	2
CO2	3	-	2	-	-	-	-	2
CO3	-	-	3	-	-	-	-	2
CO4	3	-	2	-	-	-	-	1
CO5	1	-	3	-	-	-	-	2

To learn about Computers and to gain practical knowledge and application in Business.
(Theory - 60 marks; UE: 45; IA: 15)

Unit-I:	Introduction to computers – Meaning – Characteristics – Areas of Application – Components of Computer – Memory and control units – Input and Output devices – Hardware and Software – Operating Systems
Unit-II:	Word – Creating Word Documents – Creating Business Letters using wizards – Editing Word Documents – Inserting Objects – Formatting documents –spelling and grammar check – Word Count, Thesaurus, Auto Correct – Working with tables – Saving, opening, closing and protecting documents – Mail Merge.
Unit-III:	Introduction to Spread Sheet (MS –Excel) – Introduction to spread sheets – entering and editing text, numbers and formulae – Inserting rows and columns Building Worksheets – Creating and formatting charts – Application of Financial and Statistical functions – MS Power Point Creating a simple presentation – Creating, inserting and deleting slides – Saving a Presentation. ***** (Practical – 40 marks UE: 30 marks IA: 10 marks)
Unit-IV:	Word – Creating personal letters – Official letters – circulars – templates – Use of Wizards – Resumes – Preparation of Bio-data – Creating Greetings – Clip Art – Bullets and Numbering – Insertion of charts and diagrams – Tables – Mail merge.
Unit-V:	Excel – Entering information in worksheet - Sum functions – Align data cells – Changing column width and row height – Pay bill – mark sheet – Electricity bill – Pay slip – PowerPoint – Simple presentations – creating slide show – animation – inserting and deleting slides.

Text and Reference Books (Latest revised edition only)

1. E.D. Jones and Derek “Microsoft Office for Windows”, Sutton Publication. 2. Sanjay Saxena, “MS Office 2000” Vikas Publishing House. 3. S.V. Srinivasa Vallabhan,“Computer Applications in Business” Sultan Chand and Sons, 4. TD Malhotra, Computer Applications in Business Kalyani PublicationsPC 5. Taxali, “Software for windows made simple” Tata McGraw Hill Publishing Company Ltd .

Course Outcomes (CO) : On completion of the course, students should be able to

Number	CO Statement
CO1.	To learn about Computers and to gain practical knowledge and application in Business.
CO2.	To introduce the students about basics of MS-Office
CO3.	To provide practical knowledge exposure to MS- Word
CO4.	To provide practical knowledge exposure MS- Power Point
CO5.	Develop the competence of database management

PO - CO MAPPING MATRIX:

CO	PO					PSO
	PO1	PO2	PO3	PO4	PO5	PSO1	PSO2	PSO3
CO1	-	-	2	3	-	-	3	2
CO2	-	-	-	3	-	-	2	3
CO3	-	-	3	2	-	-	-	3
CO4	-	-	1	2	-	-	-	3
CO5	-	-	-	3	-	-	-	2

To impart knowledge on the concepts and principles of Management and application of practices in various organisation
(Theory only)

Unit-I:	Management – Definition, nature, scope, functions and Levels of Management-Art, Science and Profession - functions of Managers- Development of management thought – Contribution by F.W.Taylor, Henry Fayol and others.
Unit-II:	Planning –Classification – Objectives – characteristics-Steps - process- types- Methods- advantages - limitations, Decision making – Policies.
Unit-III:	Organisation and Structure– Types – Supervision and Span of Control - Departmentation – Organisation charts – Authority and Responsibility- Delegation and Decentralisation.
Unit-IV:	Motivation - types -Theories – Maslow, Herzberg, McGregor, and others. Communication - Principles - types and barriers of communication.
Unit-V:	Leadership –functions - styles - theories. Co-ordination – features – types and techniques. Control- process- effective control system - Techniques of control.

Text and Reference Books (Latest revised edition only)

1. DinkarPagare, “Principles of Management,” Sultan Chand & Sons New Delhi. 2. K. Sundar, “Principles of Management, “Vijay Nicole Imprints Private Limited, Chennai. 3. Drucker Peter F, Butterworth Heinemann,” Management Challenges,” Oxford. 4. Weihrich and Koontz, et.al, “ Essentials of Management,” Tata- McGraw Hill, New Delhi. 5. Fred Luthans,” Organizational Behaviour;” McGraw Hill, NewYork. 6. Louis A.Allen, “Management and Organisation,” McGraw Hill, Tokyo. 7. Hampton, David R, “Modern Management”, McGraw Hill, New York. 8. Stoner and Free, “Management,” Prentice - Hall, New Delhi. 9. Prasad. L.M, “Principles & Practice of Management”, Sultan Chand & Sons, New Delhi.

Course Outcomes (CO) : On completion of the course, students should be able to

Number	CO Statement
CO1.	To impart knowledge on the concepts and principles of Management and application of practices in various organization.
CO2.	To familiarize the students with concept sand principles of management
CO3.	To familiarize the students with the application of different techniques of management
CO4.	To help the students to understand how the business strategies help in effective utilization of organizational resources
CO5.	The course is intended to familiarize the students with the various managerial functions of the organization

PO - CO MAPPING MATRIX:

CO	PO					PSO
	PO1	PO2	PO3	PO4	PO5	PSO1	PSO2	PSO3
CO1	3	-	2	-	-	-	3	1
CO2	1	3	-	-	-	-	2	-
CO3	-	-	3	-	-	-	-	-
CO4	3	2	2	-	-	-	-	-
CO5	3	-	2	-	-	-	-	3

To learn about Internet and to gain practical knowledge and application in Business.
Theory: 60 marks (UE: 45 marks IA: 15 marks)

Unit-I:	Introduction to Internet – A brief History of Internet – Use of Internet – Connection to the Internet – web pages – Web Pages come from the web server – Web sites – The normal Modem – ISDN, ADSL, CABLE Modems – Introduction to Bluetooth and WiFi.
Unit-II:	Internet Service Provider – Dialer Programs and Internet Programs – Internet Explorer – Netscape – Netscape navigation – Animation – Frames: Several Web pages at one – Several windows simultaneously – Printing.
Unit-III:	Internet Basics: Evolution – Basic Terminology – Getting into the net – Browsers – Applications of Internet – Introduction to internet protocols – Language of Internet. E-mail and voice mail – Creating mail address – Meaning of Net Meeting and Chatting – Tool bar. ***** Practical 40 marks (UE: 30 marks IA: 10marks)
Unit-IV:	E-mail address – creation – browsing – search engines – downloads
Unit-V:	Visiting business places, libraries, Railway and Airline reservation, online chatting

Text and Reference Books (Latest revised edition only)

1. Paul E. Hoffman, “The Internet Instance Reference“BPB Publications 2. Alexis Leon Mathews, Leon Tech world,“Internet for Everyone“UBS Publications 3. S. Aarathi,“Internet Programming and Web Design” Kalaikathir Achagam 4. “Internet and E-mail“ Yatin Publications, Delhi 5. Internet Complete” BPB Publications.

Course Outcomes (CO) : On completion of the course, students should be able to

Number	CO Statement
CO1.	To learn about Internet and to gain practical knowledge and application in Business.
CO2.	To acquaint with internet as a knowledge management tool.
CO3.	Devise Object Oriented Programs using VB .NET
CO4.	Develop multithreading, remoting, parsing and inter-operability with Adv.NET Programming
CO5.	Apply E-mail concepts.

PO - CO MAPPING MATRIX:

CO	PO					PSO
	PO1	PO2	PO3	PO4	PO5	PSO1	PSO2	PSO3
CO1	-	3	-	3	2	-	2	3
CO2	-	-	-	3	-	-	1	3
CO3	-	-	-	2	3	-	2	1
CO4	-	-	-	2	5	-	1	2
CO5	-	-	-	3	2	-	2	1