B.B.A.
Programme Outcomes

P O1: Develop the knowledge, skill and attitude to creatively and systematically apply the principles and practices of management, accountancy, finance, business law, math and statistics, HR, operations, behavioral modification through Organizational Behavior, concepts of Global Business Management and IT to management problems and work effectively in modern day business and non-business organizations.

P O2: Develop fundamental in-depth knowledge and understanding of the principles, concepts, management values through Thirukkural and development of the core areas of business such as finance, accounting, marketing, HR, operations along with the tools such as Tally, MS Excel, MS Office, etc.

P O3: Demonstrate the critical thinking mindset and the ability to identify and formulate research problems, research literature, design tools, analyze and interpret data, and synthesize the information to provide valid conclusions and contextual approaches across a variety of subject matter.

P O4: Exhibit self-confidence and awareness of general issues prevailing in the society and communicate effectively with ideas about Gender Studies, Value Education, Environmental Studies, accounting, management, business, professional fraternity and with society at large through digital and non-digital mediums and using a variety of modes such as effective reports & documentation, effective presentations, and give and receive clear instructions.

P O5: Function effectively as an individual and as a member or leader in teams through virtues of entrepreneurship / intrapreneurship; communicate effectively and efficiently with knowledge in Business Communication / Professional English and in multidisciplinary settings by demonstrating life skills, coping skills and human values.

PROGRAMME SPECIFIC OUTCOMES

PS O1: The programme recognizes the need to adapt business practices to the opportunities and challenges of an evolving global environment.

PS O2: Identify, evaluate, analyze, interpret and apply information to address problems and make reasoned decisions in a business context.

PS O3: Communicate in a business context in a clear, concise, coherent and professional manner to develop business and entrepreneurial aptitude

Syllabus

Course Code 16CCBB1 Hours/Week 6 Credits 5
Semester I
Unit-I: Nature and Scope of Management –Management as a Science, an Art or a Profession – Process – Levels of management – F.W.Taylor’s Scientific Management – Fayol’s Theory of Management.
Unit-II: Planning – Process – Types of Plans – Objectives, Policies, Procedures, Rules, Strategies, Programmes and Budgets - Decision making - Process of decision making – Types of decision – Problems involved in decision making.
Unit-III: Organizing – Concept – Organization as a process – Elements of Organization process – Types of organization- Span of Control – Delegation – Centralization – Decentralization.
Unit-IV: Staffing – Functions – Process – Selection – Recruitment – Training. Direction – Concept – Elements of Directing – Principles of Direction – Process of Directing. Life insurance Product - Traditional unit Linked Policies: Individual and group policies; with- profit and without profit policies; Different types of insurance products - Whole life products, interest sensitive products, term- assurance annuities, Endowment, Assurance
Unit-V: Co-ordination – Controlling – Need and importance – Process – Characteristics of an ideal control system – Budgetary Control.
Text and Reference Books (Latest revised edition only)
Principles of Management – L.M. PRASAD Management Principles – T.RAMASAMY
BOOKS FOR REFERENCE:
1. Principles of Management – SHERLEKAR S. A.
2. Business Management – DINKAR PAGARE
3. Principles of Management – TRIPATHI AND REDDY.
4. Essentials of Management – KOONTZ AND O’DONNEL
Course Outcomes (CO) : On completion of the course, students should be able to
Number CO Statement
CO1. To make students enumerate the basic concepts and principles of management.
CO 2. Help students observe the skills needed to become a successful manager.
CO 3. Students will get familiar with the basic concepts applied in contemporary Management practices.
CO 4. They will be able to analyze the basics in the art of management studies.
CO 5. They can predict the direction towards development of the organization with ease.
PO - CO MAPPING MATRIX:
CO PO PSO
PO1 PO2 PO3 PO4 PO5 PSO1 PSO2 PSO3
CO1 3 3 - - - 3 - -
CO2 3 2 2 - - - 2 -
CO3 - 3 - - - 2 - 2
CO4 - - - 3 2 - 3 -
CO5 1 1 - - 3 - 2 -
Course Code 16CCBB2 Hours/Week 6 Credits 4
Semester I

Unit-I: Definition of Account – Nature of Accounting – Accounting Concepts and Postulates - Double Entry Vs single entry –Books of Accounts
Unit-II: Journal – Ledger - Subsidiary Books - Trial Balance
Unit-III: Bank Reconciliation Statement (BRS) - Final Accounts of Sole Trader – trading, Profit and Loss Account and Balance Sheet with simple adjustments.
Unit-IV: Methods of Depreciation –Straight Line Method, Written Down Value Method and Annuity Method.
Unit-V: Capital and Revenue – Accounts of Non-trading organizations - Income and Expenditure Account – Receipts and Payments Account. (Marks – Theory 40% and Problems 60%)
Text and Reference Books (Latest revised edition only)
Advanced Accountancy – S.P.JAIN & K.L.NARANG, Kalyani Publishers.
BOOKS FOR REFERENCE:
1. Advanced Accountancy – M.C.SHUKLA, T.S.GREWAL & S.C.GUPTA Sultan Chand & Sons.
2. Advanced Accountancy – R.L.GUPTA & RADHASAMY.
3. Principles of Accountancy – VINAYAKAM, MANI & NAGARAJAN.
Course Outcomes (CO) : On completion of the course, students should be able to
Number CO Statement
CO1. To enable learners in recognize the fundamental concepts of Accounting.
CO 2. Give them a basic knowledge of accounting principles which will facilitate them to construct Final Accounts of business and non-trading concerns.
CO 3. Understanding the process of determining financial statements for Sole Proprietorship and Company and Departmental Business Organizations.
CO 4. Comparing the various financial parameters of a business concern.
CO 5. Preparation of required reports in the appropriate methods.
PO - CO MAPPING MATRIX:
CO PO PSO
PO1 PO2 PO3 PO4 PO5 PSO1 PSO2 PSO3
CO1 3 2 - - - - -
CO2 3 2 2 - - - 2 -
CO3 3 2 - 2 - 2 1 -
CO4 2 3 - 2 - - - -
CO5 - - 2 - - - 2 -
Course Code 16CCBB3 Hours/Week 6 Credits 5
Semester II

Unit-I: Market and Marketing: Distinction between marketing and selling - Types of market – Concepts – Functions - Marketing management – Objectives – Importance - Marketing Environment - Marketing Information System.
Unit-II: Market Segmentation: Criteria of effective segmentation – Benefits – Bases for market segmentation - Factors influencing consumer behavior – Buyer motives – Buying process.
Unit-III: Marketing Mix - Product planning and development – Productmix decisions – New product development – Product life cycle and strategies - Pricing – Meaning – Influencing factors – Objectives – Pricing methods.
Unit-IV: Marketing channels -Need and importance – Classification – Types of Intermediaries – Wholesalers – Functions – Retailers – Functions - Physical distribution – Elements of physical distribution (logistics)
Unit-V: Promotion mix - Personal selling –Process - Advertising – Objectives – Types - Sales promotion – Objectives – Sales promotionmethods, publicity and public relations.
Text and Reference Books (Latest revised edition only)
1. Ramaswamy and Namakumari, Marketing Management 3/e Revised MacMillan I Ltd
BOOKS FOR REFERENCE:
1. Philip Kotler, Marketing Management, Prentice Hall of India
2. Philip Kotler and Armstrong, Marketing Management
3. Rajan Nair, Marketing
4. Saxena, Marketing Management, Tata McGraw Hill Pub
5. Pillai &Bhagavathi, Modern Marketing
6. Sherlekar, Marketing Management
7. Varshney RL and Gupta SL, Marketing Management
Course Outcomes (CO) : On completion of the course, students should be able to
Number CO Statement
CO1. To summarize students to marketing concepts and trends in the market.
CO 2. Stimulating the ability to relate consumer behaviour and market trends.
CO 3. To make students interpret the relationship between marketing channels and corresponding strategies.
CO 4. Help in developing and implementing integrated marketing strategies for products.
CO 5. Facilitate students in the application of suitable marketing theories in real time scenario.
PO - CO MAPPING MATRIX:
CO PO PSO
PO1 PO2 PO3 PO4 PO5 PSO1 PSO2 PSO3
CO1 1 3 2 - 2 - -
CO2 3 - 3 - - 1 - -
CO3 - 3 3 - - - 3 -
CO4 - 3 - - - - - 2
CO5 3 - - - - 1 3 -
Course Code 16ACBB1 Hours/Week 4 Credits 3
Semester I

Unit-I: Managerial Economics – Nature and Characteristics – Scope – Relationship with other disciplines – Laws of Demand.
Unit-II: Concept of Utility – Law of Diminishing Marginal Utility – Concept of Consumer Surplus –Elasticity of Demand - Types.
Unit-III: Factors of Production–Law of returns – Law of variable proportions – Law of returns to scale – Economies of Large Scale Production.
Unit-IV: Market Structures – Price and Output determination under perfect competition, monopoly, monopolistic competition and oligopoly.
Unit-V: National Income – Concepts, Measurement and Difficulties in measurement – Inequalities of Income – Causes.
Text and Reference Books (Latest revised edition only)
Managerial Economics – R.L.VARSHNEY & K.L.MAHESHWARI Managerial Economics - S.SANKARAN
BOOKS FOR REFERENCE:
1. Managerial Economics Analysis, Problems & Cases – P.L.MEHTA.
2. Principles of Economics, Economic Analysis – V.LOKANATHAN.
3. Economic Analysis – K.P.M. SUNDHARAM & E.N. SUNDHARAM.
4. Managerial Economics – CAUVERY, SUDHANAYAK, GIRIJA
Course Outcomes (CO) : On completion of the course, students should be able to
Number CO Statement
CO1. Examine the basic concepts in Economics.
CO 2. Giving the students capacity to employ economics in business decisions.
CO 3. Articulate various economic tools for business analysis including consumer decisions, market demand, internal costs and price.
CO 4. Considering the impact of Per Capita Income on National Economy.
CO 5. Facilitate the use of economic tools like Elasticity of Demand, Diminishing Marginal Utility and Economies of Large Scale Production.
PO - CO MAPPING MATRIX:
CO PO PSO
PO1 PO2 PO3 PO4 PO5 PSO1 PSO2 PSO3
CO1 2 3 - - 1 2 -
CO2 2 - 2 - - - 3 -
CO3 - - 3 - - - 3 1
CO4 - - - 2 - 1 - -
CO5 1 1 2 - - - 1 -
Course Code 16ACBB2 Hours/Week 4 Credits 3
Semester II

Unit-I: Business - Scope - Characteristics - Goals - Criticisms - Business Environment - Objectives and types.
Unit-II: Economic Environment- Concept –Factors-Basic Economic System - Economic Planning- Privatization – Nature and objectives.
Unit-III: Political Environment- Political Institutions-Legislature, Executives and Judiciary - Government in Business-Regulatory, Intervention and Participatory roles.
Unit-IV: Financial Environment - Financial System -RBI - Commercial banks– International Economic Institutions - World Bank – IMF– WTO.
Unit-V: Social and Cultural Environment-Impact of Culture on Business - People's Attitude to Business and Work-Business and Society - Social responsibility of Business – CSR.
Text and Reference Books (Latest revised edition only)
K. Aswthappa- Essentials of Business Environment-Himalaya Publishing House.
BOOKS FOR REFERENCE:
1. George Steiner & JohnF.Steiner- Business, Government and Society-Tata McGraw Hill
2. Adikari - Economic Environment in Business- Himalaya PublishingHouse
3. Francis Cherunilam - Business Environment
4. IshwarC.Dhingara.-Indian Economy-Sultan Chand & Company
5. RuddanDatt and K.P.M. Sundharam -Indian Economy
6. Sundaram& Black - The International Business Environment - Prentice Hall, New Delhi.
7. Cherunilam, Francis - Business Environment - Text and Cases, Himalaya Publishing House.

Course Outcomes (CO) : On completion of the course, students should be able to
Number CO Statement
CO01. Recommend understanding of the concepts of business environment.
CO02. Establish the students’ knowledge on domestic as well as international environment.
CO03. Describe the impact of environment on business and various factors in play.
CO04. Classify the various types of environment involved in the evaluation of business.
CO05. Compare and criticize the role of CSR in economic welfare of a country.
PO - CO MAPPING MATRIX:
CO PO PSO
PO1 PO2 PO3 PO4 PO5 PSO1 PSO2 PSO3
CO1 - 3 1 2 - 2 - -
CO2 3 2 - 1 - 2 - -
CO3 - - 2 2 - 2 1 1
CO4 1 - - 2 - 2 - -
CO5 - - - - - - 1 -